Universite Catholique de Louvain is pleased to announce the free online course named as Communicating Corporate Social Responsibility. The course aim is to provide the knowledge communication, corporate social responsibility is, how it works, and its true impact.If you are interested in the relationship between business and society, this course is for you!
The course is about to Financial, economic, and governance systems, companies all over the world devote massive resources to their corporate social responsibility (CSR).The course will start on 6 February 2017.
Course At A Glance
- Length: 6 weeks
- Effort: 4-6 hours per week
- Subject: Business and Management
- Institution: Universite Catholique de Louvain
- Languages: English
- Price: Free
- Certificate Available: Yes
- Session: The course will start on 6 Feb 2017
Providers Details
- About University: The Université Catholique de Louvain (UCL), founded in 1425, is one of Europe’s oldest universities. The university has more than 28,000 students from bachelor’s level to doctorate and adult continuing education, in all disciplines. UCL is ranked first among Belgium’s French-speaking universities (QS World University Ranking).
- Aim of University: LSM’s mission statement is: “to create and diffuse knowledge and best practices in the field of responsible management in an enriching and stimulating working environment to the benefit of our main stakeholders, our students, with the ultimate aim of developing the skills and competencies that national and international private and public organizations need to thrive in terms of excellence and ethics in business.”
Requirements
- No prior knowledge is required, though interest in the topic of corporate social responsibility will be helpful
- Students who are unfamiliar with business concepts and language might have more difficulty understanding certain notions
About This Course
- The course will support current and future business leaders in their efforts to make responsible leadership, sustainable production, and consumption central to their corporate vision. The course is given in English.
- Both social responsibility and corporate philanthropy are growing trends in the business community. Leading companies are dedicating assets and people to develop the strategy and direction that the company should devote to these areas and implement them as corporate values.
How to Join This Course
You should register yourself through the given link to join this free on-line course: https://courses.edx.org/register?course_id=course-v1%3ALouvainX%2BLouv12x%2B1T2017&enrollment_action=enroll&email_opt_in=true
Course Format
Becoming familiar with CSR:
- What is the purpose of a company?
- What is CSR?
- What are the differences between CSR and the concept of shared value creation?
- Who are stakeholders?
- How can we identify relevant stakeholders and their expectations?
- What are some criticisms of CSR?
Implementing CSR
- How should companies implement CSR?
- What are some success factors and obstacles to CSR implementation?
- What is the role of stakeholder dialogue?
- What is the value of CSR for business?
Communicating CSR
- Why, or why not, should companies communicate about their CSR?
- Which channels of communication should they use?
- When should they communicate?
- What are some recommendations about the content of the CSR message?
- What is CSR-washing?
- Which recommendations exist for a credible CSR communication?
Reporting CSR
- What are the frameworks available in terms of CSR reporting?
- What is the current state of legislation?
- How can we assess the quality of a CSR report?
Impacting consumers
- In what conditions does CSR affect consumers?
- Who are the “responsible” consumers?
- What are the barriers to responsible consumption?
- What drives responsible consumption?
Why Take This Course
- Advantage of course: It is especially relevant for industry, public policy, and academic professionals working on CSR, as well as students following a traditional business curriculum who are interested in key value questions. The content is also accessible for consumers who are curious about how to make informed decisions while pursuing their own well-defined, long-term, responsible consumption goals.
- Certificate: You will be pursuing a verified certificate to highlight the knowledge and skills you gain.
Learning Outcomes
- Understand the multidimensional nature and content of corporate social responsibility
- Adopt a critical perspective on managerial practices related to societal issues
- Stimulate and manage impactful changes in organizations, toward more responsible postures
- Reconcile multiple stakeholders’ interests (and understand the importance of doing so), into a clear, persuasive, smart action and communication plan
- Recognize the risks of CSR washing, as well as the opportunities related to a strong CSR communication strategy
Instructors
Valarie Swean: Valérie Swaen the is professor of corporate social responsibility (CSR) and marketing at the Louvain School of Management of the Université catholique de Louvain in Belgium and at IESEG School of Management (France).
Suggested Reading
Business concepts and language
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You can also join Accountant in Business free online course.
Conclusion
- The multi-industry case study structure of this course enables participants to confront the challenges facing today’s managers as they seek to develop and communicate their own CSR initiatives. Dedicated discussion forums also are available for participants to present personalized CSR cases. The course content was very comprehensive and is a good introduction to the CSR topic
- Receive an instructor-signed certificate with the institution’s logo to verify your achievement and increase your job prospects. You can add the certificate to your CV or resume, or post it directly on LinkedIn.
Detailed Information
For more information about the course, you can check the given link:
https://www.edx.org/course/communicating-corporate-social-louvainx-louv12x-1#!
