Free Online Course on Business Model Testing

Do you want to become aware of the relevant developments in technology, markets, and society? If your answer is yes, the Delft University of Technology has announced the free online course on the topic of “Business Model Testing”. This free online course is designed to teach you that how to stress test your business model to help you anticipate change and harness your business model’s success.

You will learn how to identify the relevant trends and uncertainties and how they impact your business model. The course will start on May 1, 2017.

Course At A Glance

  1. Length: 8 weeks
  2. Effort: 2-4 hours/week
  3. Subject: Business & Management
  4. Institution: Delft University of Technology
  5. Languages: English
  6. Price:  Free
  7. Certificate Available: Yes
  8. Session: The course will start on May 1, 2017

Providers Details

About University: Delft University of Technology is the largest and oldest technological university in the Netherlands. Our research is inspired by the desire to increase fundamental understanding, as well as by societal challenges.

Aim of University: Delft University of Technology also known as TU Delft, is the largest and oldest Dutch public technological university, located in Delft, Netherlands. TU Delft’s mission is to make a significant contribution towards a sustainable society for the twenty-first century by conducting groundbreaking scientific and technological research which is acknowledged as world-class, by training scientists and engineers with a genuine commitment to society and by helping to translate knowledge into technological innovations and activity with both economic and social value.


Secondary school, basic notions about business and/or practical business experience.

About This Course

  • Benefits: You will learn through real-world examples from well-known companies and interact with fellow entrepreneurs. By the end of this course, you will be able to stress test your own business model to analyze its future success.The language of the course is English.
  • Importance of the Subject in Today’s Scenario: Business model” was one of the great buzzwords of the Internet boom, routinely invoked, as the writer, Michael Lewis put it, “to glorify all manner of half-baked plans.” A company didn’t need a strategy, or a special competence, or even any customers—all it needed was a Web-based business model that promised wild profits in some distant, ill-defined future.

How to Join This Course

You should register yourself through the given link to join this free on-line course:

Course Format

  • Week 1 & 2: My Business model in a dynamic context
  1. Recap: structured description of a business model
  2. Sources and drivers of change: politics, economy, society, technology, legal, ecology (PESTLE)
  3. Trends vs uncertainties.
  • Week 3 & 4: Selecting trends and uncertainties affecting my business model
  1. What are my key stress factors and outcomes (=scenario axis development)
  2. Mapping stress factors on business model (facts and issues)
  • Week 5 & 6: Stress-testing my business model
  1. Confronting BM with the stress factors
  2. Create a heat map (=stresstesting)
  • Week 7 & 8: Improving my business model
  1. Analyze the weak and strong points (will my BM be sustainable in the future)
  2. What can I do to keep my BM sustainable? (=formulating concrete actions)

Why Take This Course

  • Advantage of Course: The world is changing rapidly and full of uncertainties. The future success of a business model depends on how well it is adapted to changing circumstances. You will analyze the strong and weak parts of your business model and look for opportunities to make your business model more robust and future proof.
  • Certificate: You can pursue a verified certificate to highlight the knowledge and skills you gain ($49) Add the certificate to your CV or resume, or post it directly on LinkedIn. Receive an instructor-signed certificate with the institution’s logo to verify your achievement and increase your job prospects.

Learning Outcomes

  • How to identify which trends and uncertainties will affect your business model
  • Evaluate how robust your business model is given trends and uncertainties
  • Formulate concrete actions to make your business model more robust


  • Harry Bouwman: He is is a full professor at Åbo Akademi University, Finland, and associate professor at Faculty of Technology, Policy and Management, TU Delft.
  • Mark de Reuver: He is an associate professor at Faculty of Technology, Policy and Management, TU Delft.
  • Timber Haaker: He is senior advisor at InnoValor and senior researcher at Faculty TPM, TU Delft.

Suggested Reading

No specific knowledge or education background is assumed for the free online course just an in business.

You Might Also Be Interested In

If you are interested you can also join “How to Design a Successful Business Model” free online course.


  • After completing the course the course will help you to develop your ability to analyze the strong and weak parts of your business model and look for opportunities to make your business model more robust and future proof.
  • Your Certificate provides a detailed transcript of what you’ve learned. This includes how long you spent studying the course and your average test score. The Certificate and transcript give you evidence to show during job or university applications, or appraisals.

Detailed Information

For more information about the course, you can check the given link:!

Pin It on Pinterest