Free On-Line Course on Business Fundamentals

Free On-Line Course on Business Fundamentals

The Open University (OU), a world leader in flexible distance learning, is pleased to announce free on-line course termed as Business Fundamentals: Customer Engagement.  This course is planned for anyone looking to develop and strengthen relationships with their customers or other stakeholders and does not require any previous experience of studying relationship marketing.

As you join this free on-line course, you will learn how to build a relationship with your customer involves time, communication and commitment that may be a sure way to help your business succeed and grow. The course will start on 3 Apr 2017.

Course At A Glance

Length: 4 weeks
Effort:  3 hours pw 
Subject:  Business Fundamentals
Institution: The Open University 
Languages: English
Price:  Free
Certificate Available: Yes
Session:  The course starts on 3 Apr 2017

Providers Details

The Open University (OU) is the largest academic institution in the UK and a world leader in flexible distance learning. Since it began in 1969, the OU has taught more than 1.8 million students and has almost 220,000 current students, including more than 15,000 overseas. The Open University is rated one of the best in the UK for student satisfaction in the National Student Survey. The UK’s latest Research Excellence Framework exercise (REF 2014) places The Open University in the top third of UK higher education institutions by ‘research power’ ranking.

Requirements

This course is intended for anyone looking to develop and strengthen relationships with their customers or other stakeholders and does not require any previous experience of studying relationship marketing.

About This Course

This free online course introduces the principles of relationship marketing, revealing long-term relationships as the way to unlock value for marketers, customers, and other stakeholders. Even if you have never considered marketing to be relevant to you personally, the ideas shared in this course will reveal how you can benefit from it – at work or elsewhere. The language of the course is English.

After completion of this course, you will learn to build a relationship with your customer involves time, communication and commitment that is the most important thing in today’s scenario.

How to Join This Course

You must register yourself through the given link to be joining this free on-line course: https://www.futurelearn.com/register

After completion of this course, you will learn to build a relationship with your customer involves time, communication and commitment that is the most important thing in today’s scenario.

Why Take This Course

  • This course is part of the Business and Finance Fundamentals and Business Fundamentals programs, which will enable you to master this subject in depth.
  • A Statement of Participation is a certificate that you can buy (£19.00+ shipping), to show that you’ve completed a FutureLearn course. You’ll get your Statement in both digital and printed formats — and printed Statements are shipped worldwide.
  • To be eligible to buy a Certificate of Achievement (from£39.00+ shipping), you must mark over 90% of course steps as complete and attempt all test questions, achieving a score of over 70%.

Learning Outcomes

  •  Discover how to engage customers through relationships: You will explore how organizations choose the right customers to engage with, how they sustain such engagement, and how and why they disengage. As well as analyzing how organizations implement relationship marketing, the course will encourage you to apply its ideas to your own role even if you have little or no direct contact with customers. You’ll also be able to use these principles with potential employers.
  • Develop fundamental business and finance skills: The course is designed to help you gain fundamental business and financial skills, including communication, networking, relationship building, project management, personal financial planning and management, investment and financial services.

Instructors

Haider Ali: He is a Lecturer in Marketing at the Open University and also a guest lecturer at the LSE. His research focuses on encouraging positive behavior change such as smoking cessation and improving diet.

Suggested Reading

Fundamental business and finance skills

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Business and Finance Fundamentals and Business Conclusion

Conclusion

After successful completion of this course, you will learn how to design your activities to engage customers through relationships instead of a one-off sale. This course is part of the Business and Finance Fundamentals and Business Fundamentals programs, which will enable you to master this subject in depth.

Detailed Information

For more information about this free on-line course, check the given link: https://www.futurelearn.com/courses/customer-engagement

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